Online Marketing that involves creating and sharing content on social media networks in order to achieve one’s  marketing and branding goals. To gain traffic, build brand, attention of customers, Social media marketing now a days is playing a crucial role. Putting across your products and services and promoting your brand on social media platforms is all about SOCIAL MEDIA MARKETING.It is not only creating postures with content and promoting .Strategies, Calender, Creativity, Vision all make Social media marketing .As all of us know today DIGITAL MARKETING is also one of the profession and has demand in coming years.


 Facebook pages are more detailed. They allow a  product to provide videos, photos, and longer  descriptions as other followers can comment on the product pages for others to see. Facebook can  link back to the product’s . One can create pages  and promote their business online which makes  their business go world wide. Today Facebook  being a part of SOCIAL MEDIA MARKETING is  one of the fastest platform to promote your brand to  reach many.


Twitter allows companies to promote their products in short messages known as tweets.It is limited to 140 characters which appear on followers .Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product’s website and other social media profiles, etc.Twitter is also used by companies to provide customer service. It is also a platform where one can promote their products and services to build brand.Twitter can help business:1.Generate leads                  4.Build a community2.Build Awareness               5.Provide Support 3.Create Positive opinion


 Google+, in addition to providing pages and some features of Facebook, is also able to integrate with  the Google search engine.It allows for targeted advertising methods, navigation services, and other f  forms of location-based marketing and promotion. Google+ can also be beneficial for other digital  marketing campaigns, as well as social media marketing. It is one of the fastest growing social media  networks and can benefit almost any business.


  LinkedIn, a professional business-related networking    site, one can create professional profiles for themselves and their business to network and meet  others to share their business thoughts to build  brand.  Through the use of widgets, one can promote their  activities, such as Facebook post, Twitter  stream or  blog entries of their product pages, onto their LinkedIn  profile page. LinkedIn provides its  members the  opportunity to generate sales leads and business  partners. Members can use “Company  Pages” similar  to Facebook pages to create an area that will allow  business owners to promote their  products or services and will be able to interact with their customers. LinkedIn for employee’s  recruitment is also being used instead of using different  job portal. Additionally, companies have  voiced a preference for the amount of information that can be gleaned from a LinkedIn profile,  versus a limited email.


 WhatsApp started as an alternative to SMS was  founded by Jan Koum and Brian Acton.WhatsApp  joined Facebook in 2014, but continues to operate as a  separate app with a laser focus on building a messaging  service that works fast and reliably anywhere in the  world. Whatsapp now supports sending and receiving a  variety of media including text, photos, videos,  documents, and location, as well as voice calls.  Whatsapp messages and calls are secured with end-to-e  end encryption, meaning that no third party including  WhatsApp can read or listen to them. It is used to send  personalised promotional messages to individual customers. It has plenty of advantages over SMS that includes ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to send a series of bulk messages to their targeted customers using broadcast option. Companies started using this to a large extent because it is a cost effective promotional option and quick media to spread a messageand build your brand.


 In May 2014, Instagram had over 200 million  users. The user engagement rate of Instagram was  15 times higher than of Facebook and 25 times  higher than that of Twitter.When it comes to brands  and businesses, Instagram’s goal is to help  companies to reach their respective audiences.  Moreover, Instagram provides a platform where user  and company can communicate publicly and directly,  making itself an ideal platform for companies to c  connect with their current and potential customers. Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services. As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover, it can be accessed by the Internet as well. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure.Instagram has proven itself a powerful platform for marketers to reach their customers and prospects through sharing pictures and brief messages.


 YouTube is another popular avenue;  advertisements are done in a way to suit the  target audience. The type of language used in  the commercials and the ideas used to promote  the product reflect the audience’s style and taste.  Also, the ads on this platform are usually in sync  with the content of the video requested, this is  another advantage YouTube brings for    advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube.