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Usually, anyone who is an analytical thinker and problem solver, possesses excellent communication skills, and is fascinated by the developments in the digital field, is a good candidate for a Digital Marketing career.
However, Digital Marketing courses can be pursued by:
Students – Digital Marketing has gained the status of a standalone subject, and hence, students from any educational background can further their career through Digital Marketing courses.
Professionals – Digital Marketing for business professionals is the means to move up the career ladder. By taking up a Digital Marketing course, professionals can upskill and get a step closer to promotion.
Entrepreneurs / Business Owners – Every business owner has to promote their brand through various marketing strategies. Since the marketing industry has upgraded to the digital domain, business owners can profit immensely by learning Digital Marketing to drive business growth.
Apart from this, individuals who are looking for a career switch to Marketing can also upskill with Digital Marketing courses. For instance, IT professionals who wish to switch to managerial roles in Marketing can learn Digital Marketing. Not only will this revamp their resume, but it will make them more appealing to potential employers (IT plus marketing knowledge is a huge hit in today’s competitive market).


Why learn Digital Marketing?

Take your idea to millions

Whether you have an app, blog, YouTube channel, or want to manage publicity for your college fest; digital marketing can help you reach millions!

Be in demand

Digital marketing is one of the hottest career options these days with thousands of internships and jobs being added everyday.

Channel your creativity

Whether you like numbers, or wordplay, or designing things; digital marketing offers a heady mix of creativity for everyone.

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How to Become a Digital Marketer?

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Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
  • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the good choice).
  • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
  • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
  • Acquire a Digital Marketing internship.
  • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
  • Never stop learning and practicing.

Career Options in Digital Marketing

A career in Digital Marketing will leave you spoilt for choice. After all, there are so many exciting job roles in the field. While different job roles call for unique responsibilities, a Digital Marketer may have to wear a lot of hats from time to time.
1. Digital Marketing Manager
Digital Marketing Managers have excellent organizational and communication skills. They design and build effective digital marketing campaigns, create timelines, manage project budgets, allocate resources for marketing campaigns/projects, and so on.
2. SEO & SEM Specialist
SEO & SEM Specialists identify innovative ways always to ensure that the company website ranks high in the SERPs (search engine results pages). They create unique strategies to achieve this goal.
3. Social Media Manager
Social Media Managers use advanced analytics tools and other metrics to understand how customers interact with a brand on digital platforms. They also help companies to create engaging social media campaigns and content to capture the attention of the target audience.
4. Marketing Director
Marketing Director is the head of a company’s Marketing department. Marketing Directors identify and analyze the target audience and create marketing strategies accordingly. They also supervise and guide the marketing team.
5. Email Marketing Specialist
Email Marketing Specialists possess excellent writing (particularly persuasive writing) and editing skills. They create and implement attractive email campaigns, launch offers, and curated email lists for marketing through email.

Scope of Digital Marketing

Today, more and more businesses and organizations realize the importance of Digital Marketing for brand-building. They recognize how digital channels and social media can promote and market their “brand image” to the mass audience. As a result, brands are becoming highly focused on their Digital Marketing strategies, thereby boosting the scope of Digital Marketing across all sectors. By the end of 2019 itself, the Digital Marketing industry is prediction to hit the US$ 102 billion mark!
As for the career scope of Digital Marketing, there’s an ever-increasing demand for skilled professionals in this field. Dynamic career choices and high-end salaries are the key advantages of a Digital Marketing career. You can choose the job role that best fits your skillset – Digital Marketing Manager, Social Media Marketer, Digital PR, Marketing Director, Analytics Manager, CRM & Email Marketing Manager, and SEO & SEM Specialist, are some of the hottest job roles in the industry.
One great thing about a Digital Marketing career is that you do not require very high-level educational qualifications. All you need is a Bachelor’s degree and a Digital Marketing certification from a reputed institute in the country.

Be In Touch With The Customers

The best way to increase your clientage is to explore the internet, which is the gold mine for business today. By promoting your business online, you can be in constant touch with the ever-increasing customer base out there.

Target The Right Leads

Adoption of digital marketing fetches powerful tracking and analytic tools for your business. These enable you to identify and target the right leads which are most likely to be converted into your loyal customers.

Get Customer Feedback For Constant Improvement

Online marketing connects you with the customers so that you are able to get instant feedback from them. The feedback provides a basis for constant improvement so that you can align your business to deliver what its customers exactly want.

Analyze Your Growth And Performance

Online marketing not only helps your business grow but also enables you to analyze its growth and performance over a period of time. These metrics are helpful for formulating strategies and plans for the future.

Avail The Benefit Of Omni-Channel Reach

The touch points of an internet marketing strategies are many as it makes your business accessible across various channels. This means that you can interact with your customers in many different and effective ways.

Change The Current Strategies For Better

Marketing is a constantly evolving field with its practices changing with changing situations. By making digital marketing a part of your core business strategy, you can make changes for the better and target your customers in the best possible manner.

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