WHAT YOU WILL LEARN
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Applied Learning Project
Once you complete the Digital Marketing Course, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies.
LEARNER CAREER OUTCOMES
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you’d like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You’ll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you’ll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.
Our goal is to help the leaders of tomorrow learn to succeed today. We take great pride in providing quality educational services and exceptional customer teachers every single day. We’re absolutely here for you.
The teachers at Oakland work as a team to exceed each your expectations. We have a combined 60+ years of high-level education experience, helping students be successful in today’s world. Have questions? Come meet us!